Press Release - PGA Las Vegas August 2016

coLLo launches new sun protective men’s golf shirt line

Company introduces its exclusive line of UPF-50+ UV blocking golf apparel at the PGA Fashion & Demo Experience show in Booth #825

LAS VEGAS, Nev., August 15, 2016 – Excessive exposure to the sun’s burning rays is a dangerous and often overlooked health issue for recreational and professional golfers. In response, coLLo Apparel debuted its new line of high performance, UPF 50+ sunblocking men’s golf shirts today at the PGA Fashion & Demo Experience trade show.

"As a serious golfer, I was frustrated by the lack of options for protecting myself from skin cancer, especially my neck," said Tom Hurst, coLLo founder, and president. "That led me to launch coLLo and design our unique collars. Nearly 3.7 million cases of skin cancer are diagnosed each year, and the risks for golfers are exceptionally high. We're serious about protecting golf players from UV radiation, and we will donate a percentage of every coLLo shirt sale to skin cancer research and prevention.”

Featuring certified UPF 50+ sunblocking, moisture wicking, four-way coLLoStretch™ fabrics, and its patent pending high collar, coLLo is exclusively focused on making UV protection golf clothing. The coLLo men’s golf shirt line is available in three different collections:

  • Cypress offers maximum athletic performance in a year-round dry fleck jersey fabric, available in athletic and relaxed fit models.
  • Sawgrass utilizes coLLo’s luxurious double-dyed and lightly brushed fabric offered in athletic and relaxed fit models.
  • Princeville is offered in an athletic fit and features lightweight brushed fabric made from 15 environmentally friendly recycled plastic bottles.

Persistent sun exposure is a constant health threat to golfers. According to the Skin Cancer Foundation, in one study, professional golfers received on average an estimated 217 times the amount of ultraviolet (UV) radiation needed to cause a sunburn over the course of a year. Recreational golfers are at risk too, since every hour, they can receive 3.5 to 5.4 times the amount of UV radiation exposure needed to cause a sunburn. Ultraviolet Protection Factor (UPF) is a rating generally used for clothing to measure the relative effectiveness of skin protection from the sun. It measures the amount of UVA and UVB radiation that penetrates fabric and reaches the skin.

Created to block 95 percent of the sun’s damaging UV rays, the design and fabric of the coLLo golf shirt line can help players get the most from their game with unequaled sun protection and maximum comfort.

Sold through golf pro shops and retailers, coLLo shirts can be embroidered with a custom golf club logo. They will also be available for direct consumer purchase on the company’s website. coLLo will officially launch its product line in Booth #825 at the PGA Fashion & Demo Experience trade show August 15-17 at the Venetian Las Vegas.

About coLLo
coLLo™ is a golf apparel company exclusively offering a line of UPF 50+ sunblocking performance shirts that block 98 percent of the sun’s burning rays. Its products are UV certified by SGS-CSTC Standards Technical Services Ltd., a highly respected testing laboratory for ultraviolet protection textiles and feature a patent-pending protective collar. A percentage of every coLLo shirt sale will be donated to skin cancer research and prevention. To learn more, visit www.colloapparel.com.

About the 2016 PGA Fashion & Demo Experience
The PGA Fashion & Demo Experience, Aug. 15-17, 2016, in Las Vegas, is a golf merchandising, product testing, and professional education event, exclusively for golf industry professionals and golf lifestyle apparel retailers, presented in a modern, sophisticated setting and organized by the PGA of America and PGA Worldwide Golf Exhibitions. In addition to product presentations by more than 200 companies and brands, the annual industry event features a Pro-Pro Tournament, PGA Outdoor Demo Experience, Fashion Show, Industry Reception, and Education Conference. Event details and registration are available at PGALasVegas.com.

###

Contacts:

Company:
Tom Hurst
coLLo Apparel
714- 914-0442
info@colloapparel.com