coLLo Apparel took center stage in a new article in PGA Magazine. “Resolving to Improve Health and Wellness”, by Don Jozwiak, Senior Editor in the January, 2017 edition of PGA Magazine (pp. 116-118) focuses on an important trend affecting millions of recreational and professional golfers: protection from the effects of sun exposure. Below is an excerpt from the article.
January is traditionally a time to make resolutions that can change one’s life for the better. One way to do exactly that — for PGA Professionals and the golfers they work with — is by resolving to focus on improved health and wellness in the new year. From aging baby boomers to athletically inclined Generation X-ers and millennials, golf can be an important part of a healthy lifestyle. Golf can also be an activity that is left behind when health concerns come to light. Fortunately for recreational golfers and PGA Professionals alike, however, advances in some important areas — including alleviating back pain, overcoming join pain, and protecting golfers from the sun’s ultraviolet rays — are bringing the game back into play for many people.
PGA Professionals can play a similar role in another important health and wellness area: sun protection. According to statistics provided by the Skin Cancer Foundation, 65 percent of melanoma cases are associated with exposure to UV radiation from the sun. The majority of people diagnosed with melanoma are white men over the age of 50, and melanoma is one of only three cancers with an increasing mortality rate for men.
As a result, a number of companies are working to give PGA Professionals access to products that can protect them and their customers from the sun. The first line of defense has often been sunblock, and companies such as SKIN Sunscreen have created new formulas that are more effective than traditional lotions. SKIN Sunscreen’s golf products are SPF 30+, with water resistance and an oxybenzone-free, broad spectrum formula.
Golfers are now starting to look for their apparel to work in tandem with sunscreen to provide long-lasting sun protection. A new apparel company called coLLo partnered with SKIN Sunscreen to promote their products together. coLLo’s shirts feature a patent-pending high-collar design that combines comfort with sun protection. The material used in coLLo shirts also provides UPF 50+ sun protection in a lightweight material.
“People are a lot more aware of skin cancer than they were even a few years ago,” says coLLo founder Tom Hurst. “It isn’t just older people who are seeing the effects of decades of golf. It’s also players in their 20s who want to keep the damage from happening in the first place.”
Healthier golfers and heftier sales? That’s a great way to start the new year.
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